Travel Guide

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…
Video Marketing
Email Marketing
Search Engine Marketing
Podcasting
Blogging
Social Media Marketing
Micro Blogging
… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.

Starting a home based business on the Internet has never been easier. With the current state of our economy it’s one of the best decisions that anyone can do to dramatically change his/her life. It has been statistically proven that for the first time in internet history, millions of people seeking their way out in this industry every day and the numbers are continuously growing.People come to the internet looking for answers to money problems, home loan problems, real estate problems, and looking for employment. All these searches performed on Google or any other search engine mean potential customers for individuals who already run their online business.If you have a solution to the searchers problems, there is tremendous potential in creating online wealth.The internet has millions of searchers each day and that information will equate to a six billion dollar e-commerce revenue projected for 2011. Internet revenue is expected to continually grow exponentially every year through 2015. Conservative analysis now estimates global Internet sales at 10 billion dollars in 2016.Since we are just slowly recovering from the recession that hit millions of people, many entrepreneurial minded people are beginning to consider starting home based business as a good idea. And they are right but only if they will do their research and due diligence.Many who will just jump blindly on any internet advertisement that says “Best Home Based Business Opportunity” will fail miserably. Unfortunately there is nothing like Get Rich Quick Scheme or a Push of a Button Scheme that would bring money flying out of your computer. You are better off buying a lottery and hoping for a good luck or miracle to happen..The online success will not happen overnight. It takes commitment and hard work to build a successful home based business. Only with everyday devotion the success will be built gradually. By starting home based business you have to give up two things at the beginning, time and money. The reality is that those who will invest their time and money at the beginning will see the results ten times down the road.Learning Internet Marketing is the best future investment that you can make right now.Here are 5 simple steps to follow on how to start home based business that can put you well on your way to building an online business this year.1. Starting Home Based Business – Think about a type of product or service that you would like to promote and sell. Make sure to do extensive research if that particular product is what others are searching for. Find a way to promote and sell it to them.2. Creating a Home Office – Create a place where you can close the door and fully concentrate without any interruptions. Make sure you talk to other family members not to interrupt once the door is closed. Allocate specific time blocks when you going to work on your business. Time management is the biggest downfall of many home based business entrepreneurs.3. Invest in training and education – Spend at least 60 minutes a day learning new internet marketing skills for the next 6 months and your business results will be ten times bigger than without the proper training. You can set up your own schedule and save tons of money if you study at home instead of spending 4 years in college.4. Leading Home Based Business Corporations – Many of the leading home based business companies promote multi level marketing programs where you tell one friend and that friend tells another friend and so on earning small commissions that build from one friend to another. Or you can tap into Network Marketing companies that offer higher end education products or lifestyle related conferences. These are great long term residual income producers that can create huge incomes for those savvy enough to market their product.5. Top Legitimate Home Based Business – Once you have found the top legitimate home based business for you, you’ll need to start marketing that business online. By becoming a member of a legitimate MLM or Network Marketing company, you will be provided with all the necessary tools and resources, you need to be successful online. There is usually a “Back Office” with these programs that will guide you through the sales procedures. Many of these companies will even supply you with your own website. Your job is to market their products online. You simply drive traffic to it through different social websites such as Facebook, Twitter, MySpace, Google Groups, and hundreds of other sites that you join to discuss your products and services. I will also recommend to market with Google AdWords, Video Marketing and Blogging.Starting home based business can be very easy if you have the right mindset, tools, resources, training, and system that you can follow and carbon copy.

Have you always wanted to travel but feared the thought of spending beyond your means? Well, here is a piece of good news: travel need not be costly. Travelling is not the exclusive turf of those who can afford to pay their way through anything. Whether you are an ordinary office employee, a student or a retiree, you have every right to enjoy the wonders of this world commensurate to your financial capacity. Be your own travel guide!

Deciding to be your own travel guide will help you find resourceful solutions to the endless expenses involved in travelling. Travelling is even more enjoyable when it is not heavy on your pocket. Cheap travelling is a practice that many people are yet to master. Many travellers have been duped by expensive travel guides and travel agents, not knowing that there are actually several ways to lessen the financial challenges.

Here are ways through which you can travel with minimal costs:

1. Find the Most Affordable Hostel

Hostels are relatively cheaper than hotels. Though structurally smaller and more cramped, they offer the same amenities and, at times, the same basic travel comforts as many hotels. If you are looking for free Wi-Fi connection, free breakfast and free airport transfers, most hostels offer these services, too. Others offer free laundry, staff-sponsored parties and a common room where guests can mingle and get to know each other.

The only things you have to put up with are space and, in certain hostels, hygiene. The trick is to do your research beforehand. Read reviews to know what previous guests think. You will have a clear idea of which hostels to consider and which ones to avoid. Lastly, be on the lookout for promos. Hostels occasionally offer discounts and other perks. A dormitory-type may be a lot cheaper, but if you want a cleaner and less topsy-turvy situation (particularly if you are female), then go for an all-girls dormitory. These rooms are usually less crowded and are more comfortable.

2. Walk More

Travelling on a budget means preparing to give up taxis or private cars. What most comfort travellers do not understand, however, is that they are actually spending more for transportation expenses than they are for food, lodging or souvenirs. Some taxi drivers take advantage of tourists, driving them in circles so that they will be forced to pay more than what is necessary. On one hand, if you use your feet more, not only will you be able to test and improve your sense of direction, you can also see and experience interesting spots inaccessible through regular transportation. If you are not sure where to go, then read through blogs, brochures or local magazines. They can serve as your portable travel guide.

3. Adopt a Flexible Itinerary

The worst that you can do to yourself while travelling is to be a stickler for rules. It is important to have an itinerary to keep things in order, but it is much more important to enjoy your trip and have a blast. Give a little room for unexpected adventures. Do not set your return date if you think you need more time to explore a place. Your itinerary may look great, but first-hand suggestions from locals and backpackers are the stuff that make travelling more exciting. Travel guide books and magazines may not have an inkling about these suggested spots, which are usually underrated, less crowded and far more beautiful than many tourist spots made famous by media mileage.

Spontaneity, experiencing culture, discovering uncharted territories and meeting new people – these are just a few reasons why we must travel. Stick to your budget and money will be the least of your consideration.